Hello 👋
I’m a creative director, creator, and music producer.

I believe brands shape our culture. I’m passionate about making a positive difference through branding.

I empower teams and individuals to build brands that grow businesses and influence our society for the better.

Should we do that together?

 

Here’s what I do

 

Creative Director

I’ve been a creative professional for 15+ years. There’s nothing I enjoy more than getting other creative professionals together to build brands at scale through media and design. Any project you want to talk about?

Speaker

I’d love to speak at your event! I’m passionate about education and sharing what I know about building brands, creativity, and innovation, especially with live audiences. Let’s make it happen.

Mentor

As a brand mentor, I have the privilege of guiding a few incredible individuals on their journey to becoming better branding professionals. I’m grateful to have that opportunity.

 

“Alex, as our Creative Director, was the first to say Typeform needed a rebrand and the one who made it happen, setting the foundations of the brand as we all know it today.”

— David Okuniev, Co-Founder @ Typeform

“Alex is a great creative professional, truly passionate about nailing the fundamentals of branding.

He's helped Aulart gain focus and design a unique brand strategy.

—Marc Marzenit, CEO and Founder @ Aulart

“Having Alex as a mentor allowed me to unblock key potential areas that would have been unturned without him. My impact was higher and projects improved after conversations with him.

Best investment ever.”

— Adria Cruz, Brand Product Manager @ Hotjar

 

Why branding matters

We define our values and build our belief system based on what we experience. Increasingly, many of these experiences happen through our devices. Every interaction you have with others leaves a digital trace that builds your brand over time.
Whether you are aware or not, you have a brand.

Branding is taking control of each one of your interactions and designing them to achieve a specific purpose.

I empower companies to develop their brand through content and relationships. I teach branding because I believe everyone should have the opportunity to understand the impact of the traces we all leave behind.

Especially in the digital world, every interaction counts.

Got a project you want to discuss?
Reach out, I’m always happy to chat.