Typography

We use typography in a very functional way.
We don't want copy to be distractive, but straight-forward. However, we do apply a bit of quirkiness and playfulness to our main typeface, which we only use in the logo and big headlines. 

Main Typeface

Our main typeface is Raisonne which is a quirky and playful font.  It makes our brand values visible and fun for our targets. We use it only for headlines.

Raisonne

dsf

AaBbCc

Secondary Typeface

Besides our main typeface, we use Larsseit Light for body copy and longer texts to improve redability and focus on the message.
This font is more rational and generates a contrast to the playfulness of our brand.

Larsseit

AaBbCc

Type styles

To make sure that headlines and bodies are consistent in the layout, we treat headlines and body copy in a different way. Let’s see some examples.

Everyone can play.

The first electronic music instrument everyone can play.

KJUBS is the first instrument everyone can play. For the youngsters. For them to get started in electronic music-making. Kids can get creative by putting blocks together and literally build their first loop. 

Headlines
Raisonne
left aligned
sentence case
leading: same as the font size

Headlines
Larsseit Light
left aligned
sentence case
leading: same as the font size

Body Copy
Larsseit Light
left aligned
sentence case
leading: 120%

Type setting

The balance between headline and copy must always be given. We give some guidance for setting the type size for the different purposes of text in the layout.

The first sequencer everyone can play.

The first electronic music instrument everyone can play. For the youngsters. For kids to get started in electronic music-making. 

KJUBS is the first instrument everyone can play. For the youngsters. For them to get started in electronic music-making. Kids can get creative by putting blocks together and literally build their first loop. 

Headlines
Size = X

Large body copy
Size = 30-40 % of X

Body copy
Size = 15-20 % of X

Typography examples.

We use big typography because we are louder than mum! So don’t be afraid of make big and bold headlines in the layout by using our main typeface Raisonne if possible.

Body copy should be less prominent and easy to read, understand and digest.
That’s why we use our secondary typeface Larsseit.

Bildschirmfoto 2019-03-17 um 00.40.44
Screenshot 2019-03-14 at 23.12.14
Screenshot 2019-03-17 at 16.59.25

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